Encore Presentation from May 21, 2019
Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.
Point #1: Pretty Little Liars
- No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing.
- There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.
Ask Yourself: What has been your experience with this, either as one who was baited or the one setting the bait?
Point #2: Oh, I Just Do Hair
- Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry.
- If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.
Ask Yourself: What can you do to improve the way you view yourself?
Point #3: Tracking the Right Numbers
- When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income?
- Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.
Ask Yourself: Are you running the same shit show and just gaining popularity without filling up your bank account?
Point #4: Stay In Integrity
- Whatever service or product you’re offering, you must stay in integrity.
- Danielle: Sadly, we’re at that point where people will say anything to get people in the door.
Ask Yourself: What are you doing & saying to get people in the door and in your chair?
Point #5: Consistency
- Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact.
- Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.
Ask Yourself: Where inside your world as an artist would consistency benefit you or your salon?
Quote of the Week:
“If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?”
—Danielle K White
“I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!”