People often ask me my story. They wonder if the success of people is based on luck, or timing.
I will say from personal experience that YES – you have to stay ahead of the curve.
That means when things don’t look cool, and you’re the first to want to do something, you typically are going to get noticed.
Take for example Instagram or YouTube.
I felt like a complete dork when I decided to call myself an educator and jump on YouTube and start talking about hair.
I felt a ton of persecution, but to be honest it was probably just in my own head.
It’s easy to do something when everybody’s doing it. It’s hard to do something when nobody is doing it.
But it’s not just about luck and timing. It’s about persistence.
That’s the difference between the one-shot-wonders that were trending on Instagram, and those are actually staying long-term.
The market is so overly saturated with self-taught educators. I’ve never been interested in just making a quick dollar.
Now don’t get me wrong – any business should be in the business of making money.
And to say you’re just doing it for the love and art is total bullshit.
Yes, I absolutely love a good transformation, and more than anything the experience and how women light up after something as dramatic as hair extensions.
It’s in these moments where you realize how much you love your job…
But I’m past the point in my career where I’m just trying to put on another class.
My vision now reaches way further than I even knew when I first started my brand and jumped on YouTube and started talking about shampoo.
If you follow me on Instagram you know I just recently had a baby, and I’ve always felt this pressure to immediately get back behind the chair.
This last year that little voice inside of me kept telling me to let go and focus on being the CEO of my businesses.
I currently have four companies. I have my hairline. My salon. And now two different education companies.
I kept telling my team I would be back behind the chair within three months. But the last couple months of my pregnancy I had some health issues, and it forced me to quit sooner.
On top of this we had a full-time nanny prepared for me to go back to work behind the chair, and crazily enough just one week before my baby was born she quit.
I thought, “What is the universe trying to tell me? What signs were I missing?”
Then I realized in order for my company to grow, I have to let go of the Danielle version of being behind the chair.
My vision brand is much bigger than just me.
Over the years I’ve gotten really good at the art of hair and Natural Beaded Rows.
I’ve also gotten really good at teaching.
But this year I’m interested in finding a new version of myself.
Not just inside of the art of hair, but as businesswoman and CEO.
I think often times we want to hire out the most important aspects of our business.
I would challenge you to look at where your time will be most valuable in order for you to be successful.
In an over trending market of social media classes, my vision has grown.
I’m no longer worried about the next hand tied extensions class, but in having a student base with real results and in doing things differently.
I’ve invested millions into events and building a foundation for my company – and this next year, we will roll out Natural Beaded Rows University.
Last week I posted a sneak peek of what this will look like.
I like what Steve Jobs says:
“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.”
While it’s easy to try and copy, it’s harder to do things different.
The biggest mistake you can do inside your business is let yourself get overwhelmed. Take it one step at a time, and I can promise you small daily consistency with the mindset to always improve and grow will get you further than you can imagine.
Focus your time and energy where it will have the biggest impact, and when you feel that chapter has ended – find the next area to focus on that will make the biggest impact.
For more information on education you can personally email me or Click Here to Watch a Short Video.
All work in this post was done by Natural Beaded Rows Artists at my Salon DKW Styling Located in Laguna Beach, California.
We are currently accepting new Natural Beaded Rows clients by application only – Click HERE to Apply for Natural Beaded Rows Today!