NBR Knock-off Versions!?

By |2018-01-29T08:16:23+00:00January 29th, 2018|DKW Styling|11 Comments

The images inside this post are NOT NBR™ knock-offs, they are our own.
If you want to Experience Natural Beaded Rows™ with me or my team, click here to schedule an appointment.

Today, I’m going to clear up a few things of confusion with NBR™ in the marketplace, specifically knock-off versions of NBR™. But before I do, I want to share a little bit of my story, so you can better see where I’m coming from.

People always ask me, “How did you create Natural Beaded Rows™?”

It all started when I realized I would never be able to have long or full hair. You see, I have that sad fine hair that breaks off easily, and when I try to grow it out I look like I have an awesome mullet. My sides are definitely my problem area, so as soon as I got into hair school I wanted to find out more about hair extensions.

I knew nothing about hair extensions and just figured all extensions were created equal. Wow was I wrong. My first set of extensions was actually while in college and was a horrible experience. (Glue-in individuals) But this led me to start researching what was available. I knew I hated a million little things attached to my hair, so I wanted an alternate solution.

A friend of mine had tracks placed with beads, so I decided to try these. They were placed with a bricklayer technique, which is similar placement as standard tape-ins. The beads were sooo tiny, and could not hold the weight of the hair… They kept slipping out, or would completely come out with my hair attached. Sooo I kept looking.

Next, I went to Braided tracks. This was the first time I was introduced to hand tied hair. Those that are confused what this is, it is a weft of hair that is a third of the size of standard machine tied hair. It’s much more lightweight.

What I liked about this hair is you could stack multiple pieces on each row without it feeling heavy or bulky as machine tied. It gave you more hair, with less bulk – and instead of a bricklayer technique, they were rounded on the hair. White girl hair is slippery so they would add a piece of synthetic hair to hold the braid in place and hold the hair. I had 3 huge lumpy rows in the back of my head, but still no hair on the sides. So that didn’t work.

One day I was at Nordstrom standing in line to check-out, and the girl in front of me had the worst extensions I had ever seen… You could literally see every individual extension, but one thing I did notice is that instead of having them glued in the hair, they were put in with beads which I had never seen individuals done with beads.

The beads were similar to my first tracks, except they were larger beads. My wheels started turning I thought “I wonder if I used those beads if it would support the weight of a track better, and then I can use hand tied hair and change the shape of the placement…”

Within about three seconds I started talking to her and convinced her to come sit in my chair, haha. She brought her beads, and that was my first official NBR™ client. (well this was before I realized I had created something new.)

It’s not like it was a home run right out of the gate. I almost gave up on my own method as I didn’t even realize what I had begun creating.

This was about the time tape-in came out, so I started adding tape-ins on the sides, and rows in the back. I also learned 3 other glue or “protein” individual bonds. I just considered my self a jack of all trades where I guess I was an extension specialist and offered anything the client said they wanted.

After trying everything in my own hair, I decided I could only offer my clients what I liked. I can’t sell something I don’t personally believe in. I had a hard time hiding any kind of individual or tape-in on the sides, and I finally decided I needed to go back to the rows and played around with placement and weight distribution in the hair.

After a decade of trial and error, I felt like I had come up with a system that was pretty solid. This led me to the birth of my brand, and my Hair Extension Method Natural Beaded Rows™.

The last 7 years I have been educating on the system, and through educating have been able to break down exactly how and why it works.  It’s one thing to do hair, and it’s a whole new ballgame to educate. I got a lot better my craft by educating because I understood why what I was doing worked.

So there you have it. I didn’t even realize I had created something until I realized there was nothing else like it in the marketplace.

Now, there are lots of copycats out there, which brings me to a clarification that I want to address in this post.

So here are the facts of a salon you may or may not know.

Habit Salon in Gilbert, AZ.

We moved to Arizona for 2 years before we moved to California. This is where Chrissy Rasmussen reached out to me to learn Natural Beaded Rows™.

I taught her NBR™ and when I moved to California, I gave her my entire book of NBR™ Clients.

For the next 2 years, she traveled off to Laguna to have me do her NBR™. We even went to a couple hair classes together. Then, Habit began to pick up momentum on social media – and next thing you know Habit Salon launched ‘Habit Hand Tied’.

She began referencing NBR™ as ‘Habit Hand Tied’, and teaching NBR™ as ‘Habit Hand Tied’.

Was it the hair, or the system? Either way, she was teaching NBR™ AND advertising it as habit hand tied.

People may assume we are in collaboration.

We are not in collaboration, and currently in a lawsuit with Habit.

So those are the facts.

I’m at a point in my business where business is business, and I have to protect what I have built – and in so doing, support the stylists that actually invest in NBR™, and the vision of where we are going.

See, this is no longer just about me and my brand.

It’s literally about the thousands of women who the NBR™ Method will impact, both as stylists and clients.

So to protect the reputation of the NBR™ Brand, the Certified NBR™ Stylists, as well as ALL of our current & future clients, I will fight off every knock-off that pop-up.

Danielle K. White
Creator of the Natural Beaded Rows™ Method,
Founder of Big Money Stylist & DKW Styling.

P.S. If you want to Learn NBR™ and Become a Certified NBR™ Stylist, Click HERE!

Or, if you are a potential client and love our work, click here to schedule your consultation with me or my team.


  1. Keziah Bevans January 29, 2018 at 10:06 am - Reply

    Love this! I’m a huge fan of your work and have been since the beginning YouTube days 💕 I’ll even admit to trying to learn your method on my own but quickly realized, there is nothing like the original! I’m a believer of giving credit where it’s due and I’m tired of seeing the knock off’s as well. Keep up the awesome work, your an inspiration and I’m looking forward to taking YOUR class and mastering this beautiful technique YOU’VE created!

    ~ Keziah Bevans

  2. Trisha January 29, 2018 at 2:40 pm - Reply

    I’m so glad you cleared this up. I was showing my husband your wonderful brand telling him I want to learn your method. He asked me to find other businesses that teach the same method for half the price. So I looked around saw habit, and wondered if she was teaching the same method as you. Honestly my heart and soul is sold on you and NBR. There’s something fake and unpleasant about habit. I don’t like liars and cheats. I can’t wait till I can sign up for NBR BMS. See you in the future. -Trisha

  3. Melissa January 29, 2018 at 2:52 pm - Reply

    Wow! I’ve been following you for years now. It’s so funny you shared about Chrissy and habit because a while back I put two and two together and was like “hold up a minute! Danielle was from Gilbert. Az (I love that you and Garrett refer to it as the armpit of az lol), and I realized she was doing nbr before and that suddenly she braids the hair and now Calls the method habit hand tied. Im sorry she did that to you. Seriously, give credit where credit is due. I love your passion and extensions (can’t wait to save enough to come out!) best of luck! ❤️

  4. Teresa January 29, 2018 at 4:59 pm - Reply

    Wow!! I’ve been following you for a long time. Saw that Habit was offering the same kind of extensions you did. I smelled a lawsuit coming. Hope you fight it and win. It always amazes me how shady people can be even after you offer them your kindness.

    ~ Teresa R

  5. A.Perez January 29, 2018 at 6:35 pm - Reply

    Thank you for sending this Im so glad I read it this morning . I have loved extensions for forever and have been trying relentlessly to have them take off at my salon. I live in Arizona where habit is popular. I honestly had looked into doing a habit extension class the one that should be happening this weekend. I was going to pay the money to go but your email stopped me . In all honesty they had me believing it was your method . I will be saving my money up to come see you in Laguna . I want to be able to know I am getting the real deal.
    Many blessings to you Danielle

  6. Jordan January 29, 2018 at 11:07 pm - Reply

    I’ve followed you for yearrrs, YouTube days where you had your original videos on NBR(i think on your sister lol). And I also remember when you went to habit and taught them NBR, i was so confused when i saw them post in detail videos on the method that i know you have trademarked? And now they’ve renamed it? Thank you for clearing this up, wish you all the best.

  7. Chandler Hair January 30, 2018 at 5:32 pm - Reply

    I’m not going to lie! I work in a salon in chandler and have wondered for years how she is getting away with her knock-off anticts. I HATE when clients come in and saw I saw this on Habit… I want to stop them there and puke! Haha!

    So good luck on your lawsuit!
    A Chandler Arizona Hairstylist

  8. Michelle January 31, 2018 at 5:02 am - Reply

    Would love this hair, but can’t find anyone in Illinois that dies this. 😩 I’m 51 and my hair is so thin now I feel like I need to just shave it off. If you ever come to Illinois please let me know🙏🏻🙏🏻❤️

  9. Korey Gibbs January 31, 2018 at 8:58 pm - Reply

    Danielle! When I say thank you it is from myself and all of us in the NBR Tribe! You have shared your heart and soul and inspire us in an industry that does not do so! You are the Extension Qween!

  10. Sarah N February 2, 2018 at 4:11 pm - Reply

    This is INSANE! I’m so sorry you’re going through this. I have followed you since your Gilbert days on YouTube + have always wondered what was going on with this, this whole time I assumed you guys worked together, bc I remember you used to. Anyways, hopeful it will all work out for you!

  11. Yvonne Romero April 10, 2018 at 10:03 am - Reply

    I just saw your podcast and when you bought this up I was intrigued. I also follow Habit and also thought that your two salon were together. It clearly the same method. I hope every thing comes to light. Your teams honestyand guts to finally stand up for yourself and stylist everywhere is inspirational .


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