Inside the Big Money Stylist Podcast, we go over the following formula each month:
Week #1: Power
Week #2: Production
Week #3: Profit
Week #4: Protection
In this week’s episode of the Big Money Stylist Podcast, our Focus is PRODUCTION!
Point #1: Currently Sitting Pretty
- The Big Money Stylist Podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money.
- We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.
Ask Yourself: How were you raised to approach money?
Point #2: The Lack of Business in Front of the Chair
- Danielle’s upbringing with money pushed her to make her own money and be her own boss, but wasn’t taught in hair school any background on business, which was the case for Val and Ani as well.
- For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustle to get your own leads and learn marketing.
Ask Yourself: As a Stylist in your salon, do you prefer booth rent or commission based work?
Point #3: Learning Skills Behind the Chair
- You won’t be able to get the client in the chair to bring out the Artist as a Stylist if you don’t know how to do the marketing behind the chair.
- Danielle saw that regardless of all of the social media and location, Stylists are still being taught the same shit as before, in which one of the lies inside of the game is that working more = more money, debunked by the BMS team.
Ask Yourself: How do you avoid burnout for you within the hair industry?
Point #4: How to Market to Carve Out a Specific Niche
- Know your craft and work smarter, not harder are the messages to teach in regards to being specific about what you as an Artist, analyzing the purpose behind marketing and raising prices to raise skill levels.
- Attracting clients at a higher pay price shows that you believe in yourself and your art, learning how to handle the fear behind confrontation and defining what makes us passionate, getting paid more for doing a job that you love.
Ask Yourself: What does it mean to you to work smarter, not harder?
Point #5: Becoming Strategic in Selling What You Believe In
- Marketing is the one skill that matters more than anything else inside of being a Stylists, which is what BMS is all about, as each member of the team shares how they hustle their way in Marketing.
- The Artist rises when the results come, trusting the process that the BMS training works across the board from those willing to do the work.
Ask Yourself: The BMS Team talked about permission to no longer work Saturdays. Where in your world as a Stylist do you need to give yourself permission as well?
Quote of the Week:
“Work smarter, not harder.”
-Anianne Rivera, from BMS 1.0
Stay Tuned for Next Week’s Topic… PROFIT – Where we close in on the cash.